Interview with Mr Thyagu Valliappa, Executive Director –Sona Valliappa Textiles Pvt. Ltd.

Interview with Mr Thyagu Valliappa, Executive Director –Sona Valliappa Textiles Pvt. Ltd.

Overview

  • Post By : Kumar Jeetendra
  • Source: Microbioz India
  • Date: 02 October, 2017

We have patented “silk stretch” through National Research Development Corporation (NRDC) and have a joint venture with Central Silk Board, Bangalore, for establishing silk stretch with filature, dupion and spun silk yarns for the first time in India. We created this on a scientific formula against all odds.

MICROBIOZ INDIA: As a fourth generation entrepreneur in your family business how do you see the past helping you at present?

Thyagu Valliappa: Throughout its rich history, SONA VALLIAPPA GROUP has always been the pioneer of all kinds of businesses and it has never stopped changing and innovating in all of its endeavors. Every futuristic idea formulated by the visionary founder Sri Karumuthu Thiagarajar Chettiar has turned into business success.

The group is also known for taking the lead in the emergence of IT exports in India in the 1980s by housing companies like Texas Instruments in its Sona Towers at Millers Road, Bangalore.

MICROBIOZ INDIA: Could you tell us briefly about how your group evolved over the years?

Thyagu Valliappa: Sri Karumuthu Thiagarajar Chettiar started the business in a small way in 1920. With hard work, dedication and commitment he could scale up operations assuring quality products and building relationships with each level in trade. Not surprising that he has been the uncrowned king of the textile industry and in 1972 he was the largest spinner of textile yarn in the world. Over the years, his son-in-law Sri Chockalingam Chettiar established a large base of textile mills in Salem and with his son Sri. C. Valliappa established mills all over Karnataka. The textile mills thereafter grew rapidly under the care of the illustrious sons of C. Valliappa.

Over the years, his son-in-law Sri Chockalingam Chettiar established a large base of textile mills in Salem and with his son Sri. C. Valliappa established mills all over Karnataka.

MICROBIOZ INDIA: Has the group changed its focus in its activity to work in new-age industry?

Thyagu Valliappa: As a group we started our activities in the field of education, construction, etc that helped us in the textiles operations. At the core was our main interest-TEXTILES. We have been seeing the trends and cycles of business in this industry for almost 100 years.

Today Sona Valliappa Group is an organization renowned for original research in textiles and using technology to make variety of fabrics for various end use.

We have patented “silk stretch” through National Research Development Corporation (NRDC) and have a joint venture with Central Silk Board, Bangalore, for establishing silk stretch with filature, dupion and spun silk yarns for the first time in India. We created this on a scientific formula against all odds. Various research organizations work with us in creating unique garment solutions as required by us.

In recent days Sona Valliappa Group has integrated textile manufacturing from yarn to garment making. The special innovation is either fashionable or cost effective products. Today our focus is to create value added products for customers for each of its verticals be it yarn, fabric, garment or home textiles.

MICROBIOZ INDIA: At the recent India Lab Expo in Hyderabad September 2017, you were displaying special fabric (garments) for Uniforms/Lab coats /Aprons. That was something different and new for the market. Please tell us more on these products.

Thyagu Valliappa: As technology evolves, research also gets a boost and we see a synergy in our efforts to provide value to our customers by using fast paced research, high technology and an adopting/accepting market for the new types of fabrics with enhanced benefits on wear and use of our products. For example we have water repellent, fire retardant, blood resistant, wrinkle free, anti-microbial, stain resistant, anti-fungal, odour resistant, mosquito repellent, oil repellent, crease recovery, anti-fade, anti-sting, ( few more soon) variety of garments that can be adopted as aprons/lab coats/ dresses etc. All the finished products will be sold under the brand SONA MILLER

MICROBIOZ INDIA: That list is quite long and impressive. How do you propose reaching out to the market which seems to be in various industry segments?

Thyagu Valliappa: Our Company believes in giving customers a product which they will buy and use it immediately. We trust we have been able to do a bit of analyzing, studying the needs of the consumer and keeping in mind the safety, health and other aspects of the customer. We assure comfort of wear in our garments, uniformity, guarantee of quality, healthy partnership building with trade and consumers, standard pricing, ease of buying using technology and apps, delivery tracker, interest free emi option, door to door delivery. For the key industry segments we will want to work with as many, but to start with they will be the pharma/health sector including labs/clinics/R&D centers/ manufacturing /production/hospitals/ testing centers, hospitality industry, chemical industry, manpower and security providers.

(You can reach out to Mr. Thyagu Valliappa or his team through sona@valliappa.com ( refer: article in MICROBIOZ INDIA) when you send them an email.)Their website is www.sonavalliappatextiles.com

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Kumar Jeetendra

Kumar Jeetendra