Digital Marketing Bringing Revolution in the Pharmaceutical Sector
Microbioz India, November, 2018 Issue
Cover Story : “Digital Marketing Bringing Revolution in the Pharmaceutical Sector"
Volume : 4 Issue 11
Dear friends and readers, I hope you would have enjoyed reading our previous issue. Once again, I am delighted to bring for you the new edition of your favourite magazine Microbioz India. It is a “Laboratory Edition” supported by the cover story titled Digital Marketing- Bringing Revolution in the Pharmaceutical Sector by covered by our editorial team.
The Pharmaceutical companies operate in a regulated environment which poses constraints in the nature of promotional and marketing activities they can pursue. It has been observed that mostly the pharmaceutical promotional initiatives consist of below – the-Line (BTL) activities with an objective to engage their customer segment with the healthcare professionals with a positive brand experience.
The current edition has also brought for you a featured article on “10 year - Zero Replacement Gaskets! Guarantee Long Life Gasket/ Sealing Solutions! ” from Unispares™ by Arihant Jain CEO-Director, (IIT-Madras) National Rubber Industries, includes with advancements in Seal Engineering and access to best technology platforms from across the globe; Unispares™ now have developed break through sealing solutions for complex Industrial applications.